{"id":"6c9a5379-5803-4bef-85f4-31494d16c3f8","slug":"s11e21-words-and-how-to-use-them-to-achieve-and","subject":"s11e21: Words and how to use them to achieve and convey your intended effect and meaning?","title":"Words and how to use them to achieve and convey your intended effect and meaning?","publish_date":"2022-03-22T16:15:00.988885+00:00","year":2022,"month":3,"season":11,"episode":21,"episode_label":"s11e21","canonical_url":"https://newsletter.danhon.com/archive/s11e21-words-and-how-to-use-them-to-achieve-and/","is_premium":0,"word_count":1033,"body_html":"<h1>0.0 Context setting</h1>\n<p>It's Tuesday, March 22 2022 in Portland, Oregon and it is not raining as hard as it could be. Freischwimmer cover/mix of California Dreaming<sup class=\"footnote-ref\"><a href=\"#fn1\" id=\"fnref1\">[1]</a></sup> is playing in the background on single track repeat and has been since last Thursday because a) it was in that episode of Star Trek: Picard and b) apparently it's an ADHD thing to listen to a single track on repeat as a sort of <em>audio stimming</em>? I am not entirely convinced, I just... like listening to certain songs on single track repeat. For days. Weeks, even.</p>\n<hr />\n<h2>The book, it's here!</h2>\n<p>Things That Caught My Attention, Volume 1, collecting the best essays from the first 50 episodes of this newsletter is out now! <a href=\"https://store.verylittlegravitas.com/l/ThingsVol1/subscriber\">Subscribers can get a copy for 20% off</a>; paid subscribers/supporters get a free copy.</p>\n<p>(I've had a couple paid subscribers/supporters get in touch that they didn't get a link to the free copy -- if that happened to you, please drop me a line!)</p>\n<p>If you're a subscriber and you're enjoying or &quot;getting value&quot; out of this newsletter and it's helping you &quot;meet or exceed objectives&quot;, consider [becoming a paid subscriber/supporter]({{ upgrade_url }}).</p>\n<p>Okay, let's get on with it!</p>\n<hr />\n<h1>1.0 Some things that caught my attention</h1>\n<h2>Apollo, unfortunately, was destroyed</h2>\n<p>Annie Rauwerda has a piece in Slate, <a href=\"https://slate.com/technology/2022/03/russia-wikipedia-download-kiwix.html\">Russians Are Racing to Download Wikipedia Before It Gets Banned</a>. Some notes: Russian-language Wikipedia is 29 gigabytes, English Wikipedia with images in 87 GB (or 47 GB without). Part of the reason due to the size difference is the number of articles: Russian-language Wikipedia has 1.8 million articles compared with English Wikipedia's 6.4 million. This one can easily be put in a sort of Moore's Law leads to cheaper storage (flash drives, not hard drives!), cheaper cost to access and cheaper cost to participate. Although remember, it's not like the democractic, open encyclopaedia doesn't have issues of participation, representation and bias, never mind outright sexism and racism.</p>\n<hr />\n<h2>Casting</h2>\n<p>Internet friend <a href=\"https://twitter.com/catacalypto/status/1432884873228816386\">Cat Manning</a>, a <em>Nebula-nominated narrative designer and writer</em>, is at GDC this week which means I get to vicariously enjoy all the good bits of GDC. Cat has a great <a href=\"https://twitter.com/catacalypto/status/1432884873228816386\">thread</a> on Nate Austin's session, <a href=\"https://schedule.gdconf.com/session/independent-games-summit-session-getting-players-emotionally-invested-in-procedural-characters-in-wildermyth/884535\">Getting Players Emotionally Invested in Procedural Characters in 'Wildermyth'</a>, covering the idea of doing 'casting calls' when generating a procedural narrative. Just the terminology I think is brilliant because it reframes, in human brains, at least, the problem from &quot;search for an available character through which to continue the procedurally generated narrative&quot; to &quot;cast for a character&quot;, and <em>cast</em> just has... such a better, more expansive meaning. A much better looking vector, if you like, for the problem at hand. Cat points this out: the casting is framed as &quot;theatricality&quot;: how do you think about a game's narrative design using the metaphors and analogies of scenes, plays and casting.</p>\n<hr />\n<h2>Emergency snap</h2>\n<p>Just writing above about how the single word <em>casting</em> reframes a problem in a different direction and gives it a whole new colour reminded me of when a few weeks ago I ended up thinking about Iain M. Banks' use of language in his Culture novels.</p>\n<p>It started pretty dumb, with Terry Matalas, the showrunner for  Star Trek: Picard season 2 pointing out that shuttles still don't have cup holders in the 25th century<sup class=\"footnote-ref\"><a href=\"#fn2\" id=\"fnref2\">[2]</a></sup>, to which <em>my</em> snarky response was that:</p>\n<blockquote>\n<p>Iain M Banks' Culture solved the problem of needing cup holders in modules etc by being able to snap-displace any beverage container as soon as it enters an unstable state<sup class=\"footnote-ref\"><a href=\"#fn3\" id=\"fnref3\">[3]</a></sup></p>\n</blockquote>\n<p>But just that joke/aside had me thinking about the difference in language and feeling (in me, at least) of a <em>snap displace</em> versus, say, an <em>emergency transport</em>, from  one of my other favorite multi-decade conglomerate-owned multi-platform science fiction franchises exploring a utopian post-scarcity future. <em>Snap</em>.</p>\n<p>Words, huh?</p>\n<hr />\n<h2>&quot;Tech, amirite?&quot;</h2>\n<p>There's a bunch of stuff going around where an influential<sup class=\"footnote-ref\"><a href=\"#fn4\" id=\"fnref4\">[4]</a></sup> Silicon Valley figure invented<sup class=\"footnote-ref\"><a href=\"#fn5\" id=\"fnref5\">[5]</a></sup> slavery by suggesting that the best way to, I don't know, make sure a gazillion Einsteins bloom is to own a bit of them and their income for, like, ever, if it doesn't work out. So I'm all:</p>\n<blockquote>\n<p><em>feels like</em></p>\n<p>tech: nonfungible tokens!</p>\n<p>also tech: but also, fungible humans!<sup class=\"footnote-ref\"><a href=\"#fn6\" id=\"fnref6\">[6]</a></sup></p>\n</blockquote>\n<hr />\n<h2>Odds and ends</h2>\n<ul>\n<li>\n<p>Via Christina Wodtke's poll<sup class=\"footnote-ref\"><a href=\"#fn7\" id=\"fnref7\">[7]</a></sup> about terms for no-code interactive design testing/research, I learned the phrase <em>Wizard of Ozzing</em>, where it's faked and you're not supposed to look behind the curtain and I <em>love it</em> again because the theme today appears to be &quot;words and how to use them to achieve and convey your intended effect and meaning&quot;</p>\n</li>\n<li>\n<p>Via many people, here is a Twitter microfiction/thread of some <a href=\"https://twitter.com/grahamvsworld/status/1504880704525508609\">magical technology realism about Google Maps</a> by <a href=\"https://twitter.com/grahamvsworld\">@grahamvsworld</a>.</p>\n</li>\n<li>\n<p>My friend Leigh Dodds has a good thread on <a href=\"https://twitter.com/ldodds/status/1504779303040528407\">data stewardship, data governance usw</a><sup class=\"footnote-ref\"><a href=\"#fn8\" id=\"fnref8\">[8]</a></sup> summing up the state of the art and pointing out unhelpful incompatibilities and internal inconsistencies. Which I'm noting here because I need to go through it and read it properly.</p>\n</li>\n</ul>\n<hr />\n<p>Okay, that's it for today.</p>\n<p>Hi! How have you been?</p>\n<p>Best,</p>\n<p>Dan</p>\n<hr class=\"footnotes-sep\" />\n<section class=\"footnotes\">\n<ol class=\"footnotes-list\">\n<li id=\"fn1\" class=\"footnote-item\"><p>California Dreamin, Freischwimmer, <a href=\"https://music.apple.com/us/album/california-dreamin/1080663362?i=1080663783\">Apple Music</a> and <a href=\"https://open.spotify.com/track/6eggYJok7wmf7ktU8wHp96?si=0e1ee5d6af3a47dc\">Spotify</a> <a href=\"#fnref1\" class=\"footnote-backref\">↩︎</a></p>\n</li>\n<li id=\"fn2\" class=\"footnote-item\"><p><a href=\"https://twitter.com/TerryMatalas/status/1498724010716065793/photo/1\">Shuttles still don’t have cup holders</a>. Terry Matalas, Twitter, March 1, 2022 <a href=\"#fnref2\" class=\"footnote-backref\">↩︎</a></p>\n</li>\n<li id=\"fn3\" class=\"footnote-item\"><p><a href=\"https://twitter.com/hondanhon/status/1498795177611198467\">Iain M Banks' Culture solved the problem of needing cup holders in modules etc by being able to snap-displace any beverage container as soon as it enters an unstable state</a>, Me, on Twitter, again, forever, because of my questionable life choices <a href=\"#fnref3\" class=\"footnote-backref\">↩︎</a></p>\n</li>\n<li id=\"fn4\" class=\"footnote-item\"><p>Fine, it's Sam Altman. <a href=\"#fnref4\" class=\"footnote-backref\">↩︎</a></p>\n</li>\n<li id=\"fn5\" class=\"footnote-item\"><p>Invented, disrupted, implemented on the blockchain, restated without having done the requisite reading from history, spouted off, actually did do the reading from history but exposed their beliefs as a human being toward other humans, put forth into writing on an electronic network their belief in the primacy of certain economic models, etc <a href=\"#fnref5\" class=\"footnote-backref\">↩︎</a></p>\n</li>\n<li id=\"fn6\" class=\"footnote-item\"><p>Me, <a href=\"https://twitter.com/hondanhon/status/1506008149605552136\">again</a>. <a href=\"#fnref6\" class=\"footnote-backref\">↩︎</a></p>\n</li>\n<li id=\"fn7\" class=\"footnote-item\"><p><a href=\"https://twitter.com/cwodtke/status/1505564678457548801\">Twitter poll, March 202, 2022</a>: What do you call it when you test an interactive design without coding, but instead using existing technology, i.e. text messages instead of building notifications&quot; <a href=\"#fnref7\" class=\"footnote-backref\">↩︎</a></p>\n</li>\n<li id=\"fn8\" class=\"footnote-item\"><p><em>usw</em>, for <em>und so weiter</em> because apparently there are things you will never forget from GCSE German, <em>twenty seven years ago</em>. <a href=\"#fnref8\" class=\"footnote-backref\">↩︎</a></p>\n</li>\n</ol>\n</section>\n","body_text":"0.0 Context setting\n\nIt's Tuesday, March 22 2022 in Portland, Oregon and it is not raining as hard as it could be. Freischwimmer cover/mix of California Dreaming\n[1]\nis playing in the background on single track repeat and has been since last Thursday because a) it was in that episode of Star Trek: Picard and b) apparently it's an ADHD thing to listen to a single track on repeat as a sort of\naudio stimming\n? I am not entirely convinced, I just... like listening to certain songs on single track repeat. For days. Weeks, even.\n\nThe book, it's here!\n\nThings That Caught My Attention, Volume 1, collecting the best essays from the first 50 episodes of this newsletter is out now!\nSubscribers can get a copy for 20% off\n; paid subscribers/supporters get a free copy.\n\n(I've had a couple paid subscribers/supporters get in touch that they didn't get a link to the free copy -- if that happened to you, please drop me a line!)\n\nIf you're a subscriber and you're enjoying or \"getting value\" out of this newsletter and it's helping you \"meet or exceed objectives\", consider [becoming a paid subscriber/supporter]({{ upgrade_url }}).\n\nOkay, let's get on with it!\n\n1.0 Some things that caught my attention\n\nApollo, unfortunately, was destroyed\n\nAnnie Rauwerda has a piece in Slate,\nRussians Are Racing to Download Wikipedia Before It Gets Banned\n. Some notes: Russian-language Wikipedia is 29 gigabytes, English Wikipedia with images in 87 GB (or 47 GB without). Part of the reason due to the size difference is the number of articles: Russian-language Wikipedia has 1.8 million articles compared with English Wikipedia's 6.4 million. This one can easily be put in a sort of Moore's Law leads to cheaper storage (flash drives, not hard drives!), cheaper cost to access and cheaper cost to participate. Although remember, it's not like the democractic, open encyclopaedia doesn't have issues of participation, representation and bias, never mind outright sexism and racism.\n\nCasting\n\nInternet friend\nCat Manning\n, a\nNebula-nominated narrative designer and writer\n, is at GDC this week which means I get to vicariously enjoy all the good bits of GDC. Cat has a great\nthread\non Nate Austin's session,\nGetting Players Emotionally Invested in Procedural Characters in 'Wildermyth'\n, covering the idea of doing 'casting calls' when generating a procedural narrative. Just the terminology I think is brilliant because it reframes, in human brains, at least, the problem from \"search for an available character through which to continue the procedurally generated narrative\" to \"cast for a character\", and\ncast\njust has... such a better, more expansive meaning. A much better looking vector, if you like, for the problem at hand. Cat points this out: the casting is framed as \"theatricality\": how do you think about a game's narrative design using the metaphors and analogies of scenes, plays and casting.\n\nEmergency snap\n\nJust writing above about how the single word\ncasting\nreframes a problem in a different direction and gives it a whole new colour reminded me of when a few weeks ago I ended up thinking about Iain M. Banks' use of language in his Culture novels.\n\nIt started pretty dumb, with Terry Matalas, the showrunner for Star Trek: Picard season 2 pointing out that shuttles still don't have cup holders in the 25th century\n[2]\n, to which\nmy\nsnarky response was that:\n\nIain M Banks' Culture solved the problem of needing cup holders in modules etc by being able to snap-displace any beverage container as soon as it enters an unstable state\n[3]\n\nBut just that joke/aside had me thinking about the difference in language and feeling (in me, at least) of a\nsnap displace\nversus, say, an\nemergency transport\n, from one of my other favorite multi-decade conglomerate-owned multi-platform science fiction franchises exploring a utopian post-scarcity future.\nSnap\n.\n\nWords, huh?\n\n\"Tech, amirite?\"\n\nThere's a bunch of stuff going around where an influential\n[4]\nSilicon Valley figure invented\n[5]\nslavery by suggesting that the best way to, I don't know, make sure a gazillion Einsteins bloom is to own a bit of them and their income for, like, ever, if it doesn't work out. So I'm all:\n\nfeels like\n\ntech: nonfungible tokens!\n\nalso tech: but also, fungible humans!\n[6]\n\nOdds and ends\n\nVia Christina Wodtke's poll\n[7]\nabout terms for no-code interactive design testing/research, I learned the phrase\nWizard of Ozzing\n, where it's faked and you're not supposed to look behind the curtain and I\nlove it\nagain because the theme today appears to be \"words and how to use them to achieve and convey your intended effect and meaning\"\n\nVia many people, here is a Twitter microfiction/thread of some\nmagical technology realism about Google Maps\nby\n@grahamvsworld\n.\n\nMy friend Leigh Dodds has a good thread on\ndata stewardship, data governance usw\n[8]\nsumming up the state of the art and pointing out unhelpful incompatibilities and internal inconsistencies. Which I'm noting here because I need to go through it and read it properly.\n\nOkay, that's it for today.\n\nHi! How have you been?\n\nBest,\n\nDan\n\nCalifornia Dreamin, Freischwimmer,\nApple Music\nand\nSpotify\n\n↩︎\n\nShuttles still don’t have cup holders\n. Terry Matalas, Twitter, March 1, 2022\n↩︎\n\nIain M Banks' Culture solved the problem of needing cup holders in modules etc by being able to snap-displace any beverage container as soon as it enters an unstable state\n, Me, on Twitter, again, forever, because of my questionable life choices\n↩︎\n\nFine, it's Sam Altman.\n↩︎\n\nInvented, disrupted, implemented on the blockchain, restated without having done the requisite reading from history, spouted off, actually did do the reading from history but exposed their beliefs as a human being toward other humans, put forth into writing on an electronic network their belief in the primacy of certain economic models, etc\n↩︎\n\nMe,\nagain\n.\n↩︎\n\nTwitter poll, March 202, 2022\n: What do you call it when you test an interactive design without coding, but instead using existing technology, i.e. text messages instead of building notifications\"\n↩︎\n\nusw\n, for\nund so weiter\nbecause apparently there are things you will never forget from GCSE German,\ntwenty seven years ago\n.\n↩︎","raw_format":"markdown","source":"app","summary":"This issue explores how specific word choices reshape how we think about problems and convey meaning, ranging from \"casting\" as a reframing of procedural narrative design to the evocative difference between \"snap-displace\" and \"emergency transport\" in science fiction worldbuilding. The throughline connects observations about linguistic precision—from terminology that makes ideas feel more expansive, to phrases like \"Wizard of Ozzing\" that capture concepts perfectly, to how tech industry language obscures uncomfortable realities by fungible-ifying humans. Along the way, there's commentary on Wikipedia downloads in Russia, GDC design talks, and the gap between how we speak about governance versus how we actually practice it.","reading_minutes":5,"links":[{"url":"https://store.verylittlegravitas.com/l/ThingsVol1/subscriber","normalized_url":"https://store.verylittlegravitas.com/l/ThingsVol1/subscriber","domain":"verylittlegravitas.com","anchor_text":"Subscribers can get a copy for 20% off","is_archive":0,"archive_url":null,"archive_service":null,"category":"self"},{"url":"https://slate.com/technology/2022/03/russia-wikipedia-download-kiwix.html","normalized_url":"https://slate.com/technology/2022/03/russia-wikipedia-download-kiwix.html","domain":"slate.com","anchor_text":"Russians Are Racing to Download Wikipedia Before It Gets Banned","is_archive":0,"archive_url":null,"archive_service":null,"category":"external"},{"url":"https://twitter.com/catacalypto/status/1432884873228816386","normalized_url":"https://twitter.com/catacalypto/status/1432884873228816386","domain":"twitter.com","anchor_text":"Cat Manning","is_archive":0,"archive_url":null,"archive_service":null,"category":"external"},{"url":"https://twitter.com/catacalypto/status/1432884873228816386","normalized_url":"https://twitter.com/catacalypto/status/1432884873228816386","domain":"twitter.com","anchor_text":"thread","is_archive":0,"archive_url":null,"archive_service":null,"category":"external"},{"url":"https://schedule.gdconf.com/session/independent-games-summit-session-getting-players-emotionally-invested-in-procedural-characters-in-wildermyth/884535","normalized_url":"https://schedule.gdconf.com/session/independent-games-summit-session-getting-players-emotionally-invested-in-procedural-characters-in-wildermyth/884535","domain":"gdconf.com","anchor_text":"Getting Players Emotionally Invested in Procedural Characters in 'Wildermyth'","is_archive":0,"archive_url":null,"archive_service":null,"category":"external"},{"url":"https://twitter.com/grahamvsworld/status/1504880704525508609","normalized_url":"https://twitter.com/grahamvsworld/status/1504880704525508609","domain":"twitter.com","anchor_text":"magical technology realism about Google Maps","is_archive":0,"archive_url":null,"archive_service":null,"category":"external"},{"url":"https://twitter.com/grahamvsworld","normalized_url":"https://twitter.com/grahamvsworld","domain":"twitter.com","anchor_text":"@grahamvsworld","is_archive":0,"archive_url":null,"archive_service":null,"category":"external"},{"url":"https://twitter.com/ldodds/status/1504779303040528407","normalized_url":"https://twitter.com/ldodds/status/1504779303040528407","domain":"twitter.com","anchor_text":"data stewardship, data governance usw","is_archive":0,"archive_url":null,"archive_service":null,"category":"external"},{"url":"https://music.apple.com/us/album/california-dreamin/1080663362?i=1080663783","normalized_url":"https://music.apple.com/us/album/california-dreamin/1080663362?i=1080663783","domain":"apple.com","anchor_text":"Apple Music","is_archive":0,"archive_url":null,"archive_service":null,"category":"external"},{"url":"https://open.spotify.com/track/6eggYJok7wmf7ktU8wHp96?si=0e1ee5d6af3a47dc","normalized_url":"https://open.spotify.com/track/6eggYJok7wmf7ktU8wHp96?si=0e1ee5d6af3a47dc","domain":"spotify.com","anchor_text":"Spotify","is_archive":0,"archive_url":null,"archive_service":null,"category":"external"},{"url":"https://twitter.com/TerryMatalas/status/1498724010716065793/photo/1","normalized_url":"https://twitter.com/TerryMatalas/status/1498724010716065793/photo/1","domain":"twitter.com","anchor_text":"Shuttles still don’t have cup holders","is_archive":0,"archive_url":null,"archive_service":null,"category":"external"},{"url":"https://twitter.com/hondanhon/status/1498795177611198467","normalized_url":"https://twitter.com/hondanhon/status/1498795177611198467","domain":"twitter.com","anchor_text":"Iain M Banks' Culture solved the problem of needing cup holders in modules etc by being able to snap-displace any beverage container as soon as it enters an unstable state","is_archive":0,"archive_url":null,"archive_service":null,"category":"external"},{"url":"https://twitter.com/hondanhon/status/1506008149605552136","normalized_url":"https://twitter.com/hondanhon/status/1506008149605552136","domain":"twitter.com","anchor_text":"again","is_archive":0,"archive_url":null,"archive_service":null,"category":"external"},{"url":"https://twitter.com/cwodtke/status/1505564678457548801","normalized_url":"https://twitter.com/cwodtke/status/1505564678457548801","domain":"twitter.com","anchor_text":"Twitter poll, March 202, 2022","is_archive":0,"archive_url":null,"archive_service":null,"category":"external"}],"sections":[{"id":3609,"ord":0,"number":"0.0","heading":"Context setting","level":1,"word_count":95},{"id":3610,"ord":1,"number":null,"heading":"The book, it's here!","level":2,"word_count":106},{"id":3611,"ord":2,"number":"1.0","heading":"Some things that caught my attention","level":1,"word_count":6},{"id":3612,"ord":3,"number":null,"heading":"Apollo, unfortunately, was destroyed","level":2,"word_count":119},{"id":3613,"ord":4,"number":null,"heading":"Casting","level":2,"word_count":150},{"id":3614,"ord":5,"number":null,"heading":"Emergency snap","level":2,"word_count":165},{"id":3615,"ord":6,"number":null,"heading":"\"Tech, amirite?\"","level":2,"word_count":68},{"id":3616,"ord":7,"number":null,"heading":"Odds and ends","level":2,"word_count":322}]}