{"id":62,"slug":"berg","name":"BERG","type":"organization","created_at":"2026-08-08T04:34:37.906446+00:00","hidden":0,"aliases":[],"episodes":[{"id":"4a4a26e9-9750-4b08-a3d5-574178b2e483","slug":"s16e08-free-range-organic-and-natural-the","subject":"s16e08: Free-range, Organic, and Natural; The Original Promise","title":"Free-range, Organic, and Natural; The Original Promise","publish_date":"2023-10-04T22:45:21.771766+00:00","year":2023,"month":10,"season":16,"episode":8,"episode_label":"s16e08","canonical_url":"https://newsletter.danhon.com/archive/s16e08-free-range-organic-and-natural-the/","is_premium":0,"word_count":4440,"context":" … Dreke relayed a phrase that came up in conversation with Ian Fitzpatrick, describing \"an artifact from a friendlier internet\".\n[7]\n\nFitzpatrick was talking about <mark>BERG</mark>'s Little Printer … ","reading_minutes":22},{"id":"8b99c42f-61fb-48fa-b1e8-c501c30c9e1d","slug":"s09e06-three-things","subject":"s09e06: Three Things","title":"Three Things","publish_date":"2021-03-11T16:51:26.092000+00:00","year":2021,"month":3,"season":9,"episode":6,"episode_label":"s09e06","canonical_url":"https://newsletter.danhon.com/archive/s09e06-three-things/","is_premium":0,"word_count":3343,"context":" … What was interesting about Smart Sticky Note Printer is that it very easily reminded me of <mark>BERG</mark>’s Little Printer, which went on pre-order on August 14 … ","reading_minutes":17},{"id":"2d54c19b-24f8-4806-be42-b5890b0995d2","slug":"s2e33-black-design","subject":"s2e33: Black Design","title":"Black Design","publish_date":"2015-12-24T00:00:00+00:00","year":2015,"month":12,"season":2,"episode":33,"episode_label":"s02e33","canonical_url":"https://newsletter.danhon.com/archive/s2e33-black-design/","is_premium":0,"word_count":1584,"context":" … I feel like Tom leans forward in a way designed to play me.\n\n\n\n\"Remember <mark>BERG</mark>?\" asks Tom. I nod. Who doesn't?\n\n\n\n\"We're the anti-<mark>BERG</mark>. They … ","reading_minutes":8},{"id":"c0824a36-5c3d-42e7-9950-67355c62007c","slug":"s2e09-the-puppyslugs-car-phishing-24th-century","subject":"s2e09: The Puppyslugs; Car Phishing; 24th Century Procurement","title":"The Puppyslugs; Car Phishing; 24th Century Procurement","publish_date":"2015-07-27T00:00:00+00:00","year":2015,"month":7,"season":2,"episode":9,"episode_label":"s02e09","canonical_url":"https://newsletter.danhon.com/archive/s2e09-the-puppyslugs-car-phishing-24th-century/","is_premium":0,"word_count":949,"context":" … Part 0 — Medium\n- Boris Anthony\n\n[1]\nGardens and Zoos – Blog – <mark>BERG</mark>\n- Matt Jones\n\n[2]\nB.A.S.A.A.P. – Blog – <mark>BERG</mark>\n- Still Jones\n\n[3]\nArtificial Empathy – Blog … ","reading_minutes":5},{"id":"316e41b2-7675-47a5-9af1-a1d1f3d78135","slug":"episode-two-hundred-stock-two-thoughts","subject":"Episode Two Hundred: Stock; Two Thoughts","title":"Stock; Two Thoughts","publish_date":"2015-03-03T00:00:00+00:00","year":2015,"month":3,"season":null,"episode":200,"episode_label":"episode 200","canonical_url":"https://newsletter.danhon.com/archive/episode-two-hundred-stock-two-thoughts/","is_premium":0,"word_count":1366,"context":" … WATCH; <mark>BERG</mark> : Things That Have Caught My Attention\n- a wake for <mark>BERG</mark>.\nEpisode One Hundred and Eighty Four: Our Crap Connected Future; Oh My God More Advertising; Echo … ","reading_minutes":7},{"id":"0a363390-c6e7-4d10-b624-6febbc22154d","slug":"episode-one-hundred-and-eighty-nine-ops-not-apps","subject":"Episode One Hundred and Eighty Nine: Ops, Not Apps; The Internet (Of Things); Reviewing Reviewing A Year In Review","title":"Ops, Not Apps; The Internet (Of Things); Reviewing Reviewing A Year In Review","publish_date":"2015-01-26T00:00:00+00:00","year":2015,"month":1,"season":null,"episode":189,"episode_label":"episode 189","canonical_url":"https://newsletter.danhon.com/archive/episode-one-hundred-and-eighty-nine-ops-not-apps/","is_premium":0,"word_count":1924,"context":" … Its Employees\n2.0 The Internet (of Things)\nMatt Webb, who somewhat post-<mark>BERG</mark> has re-emerged, chrysalis-like into a sort of blogging and coffee-morning powerhouse … ","reading_minutes":10},{"id":"110f762d-d74d-4718-8e48-e3a896a9f64f","slug":"episode-one-hundred-and-fifty-eight-watch-berg","subject":"Episode One Hundred and Fifty Eight: WATCH; BERG","title":"WATCH; BERG","publish_date":"2014-09-10T00:00:00+00:00","year":2014,"month":9,"season":null,"episode":158,"episode_label":"episode 158","canonical_url":"https://newsletter.danhon.com/archive/episode-one-hundred-and-fifty-eight-watch-berg/","is_premium":0,"word_count":1637,"context":" … 2.0 <mark>BERG</mark>\n\nYou should know your history. <mark>BERG</mark> was one of those startups that, I feel, a whole bunch of people in London were jealous of. And … ","reading_minutes":8},{"id":"42d6bd08-1958-449a-9b47-151d23004218","slug":"episode-one-hundred-and-fifty-two-car-the-robots","subject":"Episode One Hundred and Fifty Two: Car!; The Robots Work For Tim Ferris; Diversity; 2014 (6)","title":"Car!; The Robots Work For Tim Ferris; Diversity; 2014 (6)","publish_date":"2014-08-28T00:00:00+00:00","year":2014,"month":8,"season":null,"episode":152,"episode_label":"episode 152","canonical_url":"https://newsletter.danhon.com/archive/episode-one-hundred-and-fifty-two-car-the-robots/","is_premium":0,"word_count":1894,"context":" … A long time ago - back when I still lived in London, I think, I remember going round to <mark>BERG</mark>'s offices and Matt Jones talking about the whole … ","reading_minutes":9},{"id":"22f6c5ba-ff02-4199-a88f-23c5ed9ba883","slug":"episode-one-hundred-and-eleven-if-you-want-to","subject":"Episode One Hundred and Eleven: If You Want To Make Products; Enterprise Driven Software Development; Odds","title":"If You Want To Make Products; Enterprise Driven Software Development; Odds","publish_date":"2014-06-26T00:00:00+00:00","year":2014,"month":6,"season":null,"episode":111,"episode_label":"episode 111","canonical_url":"https://newsletter.danhon.com/archive/episode-one-hundred-and-eleven-if-you-want-to/","is_premium":0,"word_count":2847,"context":" … Watch the <mark>Berg</mark> Cloudwash video one hundred times before you come back tomorrow.\n\nMatt Jones wrote up notes from his session at Foo Camp[3] and we should … ","reading_minutes":14},{"id":"31927d3c-8990-46d6-8c2b-18107c16a14c","slug":"episode-ninety-supply-chain-management-for-seven","subject":"Episode Ninety: Supply Chain Management For Seven Billion; Too Early; WATCH_DOGS","title":"Supply Chain Management For Seven Billion; Too Early; WATCH_DOGS","publish_date":"2014-05-28T00:00:00+00:00","year":2014,"month":5,"season":null,"episode":90,"episode_label":"episode 90","canonical_url":"https://newsletter.danhon.com/archive/episode-ninety-supply-chain-management-for-seven/","is_premium":0,"word_count":1778,"context":" … It's where things like <mark>Berg</mark>'s Cloudwash[4] come in that do the mythical task of automatically ordering consumable supplies for you in the background. Of course … ","reading_minutes":9},{"id":"ab9d7bfe-95eb-4376-9b10-c65aa494bf35","slug":"episode-fifty-nine-why-is-this-so-hard-dependency","subject":"Episode Fifty Nine: Why Is This So Hard; Dependency; Chief Empathy Officer","title":"Why Is This So Hard; Dependency; Chief Empathy Officer","publish_date":"2014-04-15T00:00:00+00:00","year":2014,"month":4,"season":null,"episode":59,"episode_label":"episode 59","canonical_url":"https://newsletter.danhon.com/archive/episode-fifty-nine-why-is-this-so-hard-dependency/","is_premium":0,"word_count":2360,"context":" … <mark>BERG</mark>'s Little Printer and Cloudwash naturally fall into those camps; they're what <mark>BERG</mark> is interested in of course - objects that are woven into the network fabric … ","reading_minutes":12},{"id":"cbe4112a-5844-48b3-a86b-2aa83b8e2ba0","slug":"episode-twenty-nine-that-most-peculiar-thing","subject":"Episode Twenty Nine: That Most Peculiar Thing, Cargo Cultism, That Californian Ideology","title":"That Most Peculiar Thing, Cargo Cultism, That Californian Ideology","publish_date":"2014-03-04T00:00:00+00:00","year":2014,"month":3,"season":null,"episode":29,"episode_label":"episode 29","canonical_url":"https://newsletter.danhon.com/archive/episode-twenty-nine-that-most-peculiar-thing/","is_premium":0,"word_count":1113,"context":" … Like <mark>Berg</mark>, Newspaper Club are another example of that most peculiar thing. Or, as I'm going to start pointing out, the *normal* thing. A business, grown slowly … ","reading_minutes":6},{"id":"adcc4aeb-6f97-4286-aa0b-ccd5ee8ce695","slug":"episode-twenty-six-an-alternative-washing-users","subject":"Episode Twenty Six: An Alternative; Washing; Users","title":"An Alternative; Washing; Users","publish_date":"2014-02-27T00:00:00+00:00","year":2014,"month":2,"season":null,"episode":26,"episode_label":"episode 26","canonical_url":"https://newsletter.danhon.com/archive/episode-twenty-six-an-alternative-washing-users/","is_premium":0,"word_count":2831,"context":" … Now, I'm personally attached to the story and journey of <mark>BERG</mark> because many of the people who work (and have worked there) are close friends. But they … ","reading_minutes":14},{"id":"60fc22fb-e4a1-4db2-9a78-9c62ca01e2d7","slug":"episode-twenty-five-structure-humble-direct-and","subject":"Episode Twenty Five: Structure; Humble, Direct and Curiously Cautious; The Scale Of Things, Risks","title":"Structure; Humble, Direct and Curiously Cautious; The Scale Of Things, Risks","publish_date":"2014-02-26T00:00:00+00:00","year":2014,"month":2,"season":null,"episode":25,"episode_label":"episode 25","canonical_url":"https://newsletter.danhon.com/archive/episode-twenty-five-structure-humble-direct-and/","is_premium":0,"word_count":2090,"context":" … 2.0 Humble, Direct and Curiously Cautious\n\nThat's how Robin Sloan described[1] the team at <mark>BERG</mark> and the way they announced their latest project, Cloudwash, on … ","reading_minutes":10},{"id":"67da552f-1e27-4903-b891-ab3aab2c6ec1","slug":"episode-twenty-literal-tone-of-voice-presence","subject":"Episode Twenty: Literal Tone Of Voice, Presence, Networks, Applescript","title":"Literal Tone Of Voice, Presence, Networks, Applescript","publish_date":"2014-02-19T00:00:00+00:00","year":2014,"month":2,"season":null,"episode":20,"episode_label":"episode 20","canonical_url":"https://newsletter.danhon.com/archive/episode-twenty-literal-tone-of-voice-presence/","is_premium":0,"word_count":1476,"context":" … ICQ and AIM, to the green light on Facebook chat and experiments like <mark>BERG</mark>'s Availabot[1].\n\nBut all of these things seem to be kludges and shims … ","reading_minutes":7},{"id":"840c972b-cd5b-4a4b-9d02-b07c94671e60","slug":"episode-seven-rate-all-the-things","subject":"Episode Seven: Rate All The Things","title":"Rate All The Things","publish_date":"2014-01-31T00:00:00+00:00","year":2014,"month":1,"season":null,"episode":7,"episode_label":"episode 7","canonical_url":"https://newsletter.danhon.com/archive/episode-seven-rate-all-the-things/","is_premium":0,"word_count":1581,"context":" … In which case you might as well give up and assume that someone has already protected Chernoff faces[5] of which my two favorite uses are in <mark>BERG</mark> … ","reading_minutes":8}]}