{"id":3453,"slug":"bicycle-in-every-pocket","name":"Bicycle In Every Pocket","type":"concept","created_at":"2026-08-08T23:11:51.989889+00:00","hidden":0,"aliases":[],"episodes":[{"id":"c68399a2-35cc-430b-8505-bdc1157b16fc","slug":"episode-seventeen-the-job-to-be-done-the-ethics","subject":"Episode Seventeen: The Job To Be Done, The Ethics, The Good and The Practice","title":"The Job To Be Done, The Ethics, The Good and The Practice","publish_date":"2014-02-14T00:00:00+00:00","year":2014,"month":2,"season":null,"episode":17,"episode_label":"episode 17","canonical_url":"https://newsletter.danhon.com/archive/episode-seventeen-the-job-to-be-done-the-ethics/","is_premium":0,"word_count":1535,"context":" … In a sense, the competing vision that Apple instead promulgated was one of a <mark>Bicycle In Every Pocket</mark>. At the risk of harping on, yet again, about Jobs … ","reading_minutes":8}]}