{"id":4498,"slug":"burma-shave","name":"Burma Shave","type":"concept","created_at":"2026-08-08T23:20:00.735142+00:00","hidden":0,"aliases":[],"episodes":[{"id":"272da262-1faf-479f-81c0-291f45ead274","slug":"s2e12-on-advertising-again","subject":"s2e12: On Advertising. Again.","title":"On Advertising. Again.","publish_date":"2015-07-31T00:00:00+00:00","year":2015,"month":7,"season":2,"episode":12,"episode_label":"s02e12","canonical_url":"https://newsletter.danhon.com/archive/s2e12-on-advertising-again/","is_premium":0,"word_count":2888,"context":" … The sheeple would see a <mark>Burma Shave</mark> outdoor ad on the drive home and then magically buy <mark>Burma Shave</mark>.\n\n\n\nAnd then slowly and inevitably, everything collapsed. Attention can … ","reading_minutes":14}]}