{"id":2443,"slug":"casper","name":"Casper","type":"organization","created_at":"2026-08-08T04:47:29.006024+00:00","hidden":0,"aliases":[],"episodes":[{"id":"bb92f080-654c-4a22-b46d-3928a9c00dd9","slug":"s11e38-metalabels-or-geocities-brands-and-old-mode","subject":"s11e38: Metalabels, or: Geocities Brands, and Old Mode","title":"Metalabels, or: Geocities Brands, and Old Mode","publish_date":"2022-04-21T16:58:05.688409+00:00","year":2022,"month":4,"season":11,"episode":38,"episode_label":"s11e38","canonical_url":"https://newsletter.danhon.com/archive/s11e38-metalabels-or-geocities-brands-and-old-mode/","is_premium":0,"word_count":1688,"context":" … about the\nvibe\nwhich frees them up from being product focussed (a la <mark>CASPER</mark>, THE MATTRESS STARTUP COMPANY or WARBY PARKER THE EYEGLASSES STARTUP COMPANY or THAT STARTUP … ","reading_minutes":8},{"id":"23dc3e86-7222-428a-b780-215a1edd9018","slug":"s10e02-for-want-of-a-screenless-mp3-player","subject":"s10e02: For want of a screenless MP3 player","title":"For want of a screenless MP3 player","publish_date":"2021-08-07T17:07:07.834316+00:00","year":2021,"month":8,"season":10,"episode":2,"episode_label":"s10e02","canonical_url":"https://newsletter.danhon.com/archive/s10e02-for-want-of-a-screenless-mp3-player/","is_premium":0,"word_count":4513,"context":" … and why everyone (no, not everyone) suddenly knew what a Mailchimp and a <mark>Casper</mark> Mattress was and why they were made by a Mr. Warby Parker.\n\nBut advertising … ","reading_minutes":23}]}