{"id":414,"slug":"fuelband","name":"FuelBand","type":"concept","created_at":"2026-08-08T04:36:15.090463+00:00","hidden":0,"aliases":[],"episodes":[{"id":"1dfa4c26-363e-4e56-afef-de38a6c01b8e","slug":"s21e17-it-was-supposed-to-be-different-reading","subject":"s21e17: It Was Supposed To Be Different; Reading Material","title":"It Was Supposed To Be Different; Reading Material","publish_date":"2026-08-06T00:23:38+00:00","year":2026,"month":8,"season":21,"episode":17,"episode_label":"s21e17","canonical_url":"https://newsletter.danhon.com/archive/s21e17-it-was-supposed-to-be-different-reading/","is_premium":0,"word_count":1689,"context":" … At peak, I think my tracking included blood glucose, weight, and activity using whatever activity tracker I had at the time, sometimes a fitbit, sometimes a <mark>Fuelband</mark>, sometimes … ","reading_minutes":8},{"id":"d7f849c8-0adc-4828-a188-fdccc93524e9","slug":"s12e06-dan-hon-is-away-still","subject":"s12e06: Dan Hon is Away, Still","title":"Dan Hon is Away, Still","publish_date":"2022-05-18T02:23:23.461973+00:00","year":2022,"month":5,"season":12,"episode":6,"episode_label":"s12e06","canonical_url":"https://newsletter.danhon.com/archive/s12e06-dan-hon-is-away-still/","is_premium":0,"word_count":5679,"context":" … It doesn't help that products like the Nike <mark>FuelBand</mark> win big at Cannes: it makes other agencies think that they need to do things too, and it … ","reading_minutes":28},{"id":"30c48c70-6110-4c3b-8354-3986f6d44120","slug":"episode-one-hundred-and-eighty-three-the-thing","subject":"Episode One Hundred and Eighty Three: The Thing About Brand Advertising","title":"The Thing About Brand Advertising","publish_date":"2014-11-04T00:00:00+00:00","year":2014,"month":11,"season":null,"episode":183,"episode_label":"episode 183","canonical_url":"https://newsletter.danhon.com/archive/episode-one-hundred-and-eighty-three-the-thing/","is_premium":0,"word_count":1612,"context":" … What does \"digital brand advertising\" mean? Or, what does \"digital branding\" mean? On the one hand it's entirely appropriate to say that something like Nike's <mark>FuelBand</mark> … ","reading_minutes":8},{"id":"bf6f6012-caf6-4cf6-9536-9997d07d264c","slug":"episode-one-hundred-and-eighty-two-the-starship","subject":"Episode One Hundred and Eighty Two: The Starship Enterprise; How Do You Solve A Problem Like Digital?","title":"The Starship Enterprise; How Do You Solve A Problem Like Digital?","publish_date":"2014-11-02T00:00:00+00:00","year":2014,"month":11,"season":null,"episode":182,"episode_label":"episode 182","canonical_url":"https://newsletter.danhon.com/archive/episode-one-hundred-and-eighty-two-the-starship/","is_premium":0,"word_count":5710,"context":" … It doesn't help that products like the Nike <mark>FuelBand</mark> win big at Cannes: it makes other agencies think that they need to do things too, and it … ","reading_minutes":29},{"id":"27e562ae-046a-4afd-a596-1a52d3715e08","slug":"episode-one-hundred-and-nineteen-bridj-laziness","subject":"Episode One Hundred and Nineteen: Bridj Laziness; Deciding In Public; Terrible Tools","title":"Bridj Laziness; Deciding In Public; Terrible Tools","publish_date":"2014-07-09T00:00:00+00:00","year":2014,"month":7,"season":null,"episode":119,"episode_label":"episode 119","canonical_url":"https://newsletter.danhon.com/archive/episode-one-hundred-and-nineteen-bridj-laziness/","is_premium":0,"word_count":1960,"context":" … This is why it's interesting and weird to see things like the <mark>Fuelband</mark> which are undoubtedly *manifestations* of a brand, but are not advertising in and of … ","reading_minutes":10},{"id":"88c6fd19-864d-4a32-9b75-9c4974202c3b","slug":"episode-ninety-eight-engineering-serendipity","subject":"Episode Ninety Eight: Engineering Serendipity; Genuinely Useful People Personalities; Hubris","title":"Engineering Serendipity; Genuinely Useful People Personalities; Hubris","publish_date":"2014-06-10T00:00:00+00:00","year":2014,"month":6,"season":null,"episode":98,"episode_label":"episode 98","canonical_url":"https://newsletter.danhon.com/archive/episode-ninety-eight-engineering-serendipity/","is_premium":0,"word_count":3028,"context":" … there was the whole thing with the leak about Nike shutting down its <mark>Fuelband</mark> hardware engineering team that sucked me in a bit.\nBut today, looks like the … ","reading_minutes":15},{"id":"16da5399-a67c-4cfb-bcc0-0adbe8934620","slug":"re-send-wformatting-fix-episode-ninety-eight","subject":"(Re-send w/formatting fix) Episode Ninety Eight: Engineering Serendipity; Genuinely Useful People Personalities; Hubris","title":"(Re-send w/formatting fix) Episode Ninety Eight: Engineering Serendipity; Genuinely Useful People Personalities; Hubris","publish_date":"2014-06-10T00:00:00+00:00","year":2014,"month":6,"season":null,"episode":98,"episode_label":"episode 98","canonical_url":"https://newsletter.danhon.com/archive/re-send-wformatting-fix-episode-ninety-eight/","is_premium":0,"word_count":3063,"context":" … there was the whole thing with the leak about Nike shutting down its <mark>Fuelband</mark> hardware engineering team that sucked me in a bit.\n\nBut today, looks like the … ","reading_minutes":15},{"id":"90d59f78-7631-4b55-90d5-f0a6d3dfdb14","slug":"episode-sixty-five-apple-and-nike-critiquing","subject":"Episode Sixty Five: Apple and Nike; Critiquing Everyone Deserves Great Design; Odds","title":"Apple and Nike; Critiquing Everyone Deserves Great Design; Odds","publish_date":"2014-04-24T00:00:00+00:00","year":2014,"month":4,"season":null,"episode":65,"episode_label":"episode 65","canonical_url":"https://newsletter.danhon.com/archive/episode-sixty-five-apple-and-nike-critiquing/","is_premium":0,"word_count":5230,"context":null,"reading_minutes":26},{"id":"5985e3e0-a50e-451e-99b0-56bdb860d664","slug":"episode-sixty-three-disbanded-the-responsive-os","subject":"Episode Sixty Three: Disbanded; The Responsive OS","title":"Disbanded; The Responsive OS","publish_date":"2014-04-22T00:00:00+00:00","year":2014,"month":4,"season":null,"episode":63,"episode_label":"episode 63","canonical_url":"https://newsletter.danhon.com/archive/episode-sixty-three-disbanded-the-responsive-os/","is_premium":0,"word_count":4522,"context":" … Shortly after, countless[3] opinions[4] were issued to the extent that Nike later issued a sort-of non-denial[5] saying that while the Nike+ <mark>FuelBand</mark> SE … ","reading_minutes":23},{"id":"4dc807cf-05d0-4dac-a830-e99226f68d03","slug":"episode-sixty-two-wearables-unworn-look-at-what","subject":"Episode Sixty Two: Wearables Unworn; Look At What They Want","title":"Wearables Unworn; Look At What They Want","publish_date":"2014-04-18T00:00:00+00:00","year":2014,"month":4,"season":null,"episode":62,"episode_label":"episode 62","canonical_url":"https://newsletter.danhon.com/archive/episode-sixty-two-wearables-unworn-look-at-what/","is_premium":0,"word_count":1466,"context":" … Sure, I can *choose* to use something like a <mark>FuelBand</mark> to maintain my wellbeing, but I should ask what the <mark>FuelBand</mark> wants, too. Right now, my <mark>FuelBand</mark> wants … ","reading_minutes":7},{"id":"b3c167d7-eda3-4d6b-960e-229c7dff91a5","slug":"episode-fifty-cities-snow-crashing-5-more","subject":"Episode Fifty: Cities; Snow Crashing 5; More Television","title":"Cities; Snow Crashing 5; More Television","publish_date":"2014-04-02T00:00:00+00:00","year":2014,"month":4,"season":null,"episode":50,"episode_label":"episode 50","canonical_url":"https://newsletter.danhon.com/archive/episode-fifty-cities-snow-crashing-5-more/","is_premium":0,"word_count":2306,"context":null,"reading_minutes":12},{"id":"a17ba9c9-a0fb-4d08-9a20-0b58ffd84f05","slug":"episode-forty-three-wearable-reckons-mirror","subject":"Episode Forty Three: Wearable Reckons; Mirror Neurons; More Google","title":"Wearable Reckons; Mirror Neurons; More Google","publish_date":"2014-03-24T00:00:00+00:00","year":2014,"month":3,"season":null,"episode":43,"episode_label":"episode 43","canonical_url":"https://newsletter.danhon.com/archive/episode-forty-three-wearable-reckons-mirror/","is_premium":0,"word_count":1363,"context":null,"reading_minutes":7},{"id":"d2d16e47-6766-42f8-87a4-878682d80975","slug":"episode-thirty-one-everythings-made-of-blocks-how","subject":"Episode Thirty One: Everything's Made Of Blocks; How The World Works; Advances In Quantification","title":"Everything's Made Of Blocks; How The World Works; Advances In Quantification","publish_date":"2014-03-07T00:00:00+00:00","year":2014,"month":3,"season":null,"episode":31,"episode_label":"episode 31","canonical_url":"https://newsletter.danhon.com/archive/episode-thirty-one-everythings-made-of-blocks-how/","is_premium":0,"word_count":1893,"context":" … Nike's new <mark>FuelBand</mark> software has this thing you can turn on which reminds you Win The Hour, which is great if you're trying to remember to … ","reading_minutes":9}]}