{"id":3426,"slug":"idrive","name":"iDrive","type":"concept","created_at":"2026-08-08T23:11:38.487962+00:00","hidden":0,"aliases":[],"episodes":[{"id":"92208af1-e916-4117-a027-dace200fc958","slug":"episode-thirteen-the-auto-show-learning-to-code","subject":"Episode Thirteen: The Auto Show, Learning to Code and Niggling Thoughts","title":"The Auto Show, Learning to Code and Niggling Thoughts","publish_date":"2014-02-10T00:00:00+00:00","year":2014,"month":2,"season":null,"episode":13,"episode_label":"episode 13","canonical_url":"https://newsletter.danhon.com/archive/episode-thirteen-the-auto-show-learning-to-code/","is_premium":0,"word_count":1594,"context":" … Do you see what I mean about the industry needing some capital D disruption?\n\n- The OS of the car appeared to be BMW <mark>iDrive</mark> 4.2, which is … ","reading_minutes":8},{"id":"54112b88-8300-4fc5-881e-4b6bdfda7aeb","slug":"episode-twelve-attention-star-trek-and-cars","subject":"Episode Twelve: Attention, Star Trek and Cars","title":"Attention, Star Trek and Cars","publish_date":"2014-02-08T00:00:00+00:00","year":2014,"month":2,"season":null,"episode":12,"episode_label":"episode 12","canonical_url":"https://newsletter.danhon.com/archive/episode-twelve-attention-star-trek-and-cars/","is_premium":0,"word_count":1981,"context":" … It still used the same <mark>iDrive</mark> software as other BMW cars, though.\n\nSo: things I would go down to Sand Hill Road and ask for millions of dollars … ","reading_minutes":10}]}