{"id":5370,"slug":"loss-aversion","name":"loss aversion","type":"concept","created_at":"2026-08-08T23:26:02.720124+00:00","hidden":0,"aliases":[],"episodes":[{"id":"2e366254-ee7f-45ee-8e94-2947208e4a03","slug":"s08e19-why-design-experiences-when-you-can-design","subject":"s08e19: Why design experiences, when you can design states of mind?","title":"Why design experiences, when you can design states of mind?","publish_date":"2020-08-07T16:00:06.446000+00:00","year":2020,"month":8,"season":8,"episode":19,"episode_label":"s08e19","canonical_url":"https://newsletter.danhon.com/archive/s08e19-why-design-experiences-when-you-can-design/","is_premium":0,"word_count":2600,"context":" … Another example, then, this one about how you can use <mark>loss aversion</mark> to make pepole feel bad about not completing a purchase:\nDan Hon\n@hondanhon\nRemember to make … ","reading_minutes":13}]}