{"id":4038,"slug":"mapmyfitness","name":"MapMyFitness","type":"organization","created_at":"2026-08-08T23:16:21.116497+00:00","hidden":0,"aliases":[],"episodes":[{"id":"edf6f3a5-8dbe-4779-b8cf-f2d585de5947","slug":"episode-one-hundred-and-twenty-one-dark-value-the","subject":"Episode One Hundred and Twenty One: Dark Value; The Latest Attempt; Five Eyes","title":"Dark Value; The Latest Attempt; Five Eyes","publish_date":"2014-07-11T00:00:00+00:00","year":2014,"month":7,"season":null,"episode":121,"episode_label":"episode 121","canonical_url":"https://newsletter.danhon.com/archive/episode-one-hundred-and-twenty-one-dark-value-the/","is_premium":0,"word_count":3341,"context":" … Are there opportunities for tactical messaging inside <mark>MapMyFitness</mark>? Probably. Are there opportunities for a company like Mindshare to utilise activity data to enable better targeting, and what are … ","reading_minutes":17}]}