{"id":1141,"slug":"native-advertising","name":"native advertising","type":"concept","created_at":"2026-08-08T04:40:21.039905+00:00","hidden":0,"aliases":[],"episodes":[{"id":"bdd3e17f-7e19-42a1-b2d1-e9a01cd8fee9","slug":"episode-one-hundred-and-ninety-nine-just-no-dont","subject":"Episode One Hundred and Ninety Nine: Just No; Don't Do That, Either; Seeing Like The Internet","title":"Just No; Don't Do That, Either; Seeing Like The Internet","publish_date":"2015-02-28T00:00:00+00:00","year":2015,"month":2,"season":null,"episode":199,"episode_label":"episode 199","canonical_url":"https://newsletter.danhon.com/archive/episode-one-hundred-and-ninety-nine-just-no-dont/","is_premium":0,"word_count":2110,"context":" … The second trend is essentially \"hey, have you heard of Buzzfeed and Vice\", ie \"<mark>native advertising</mark>\" to which one of my experiences at Wieden when trying to work … ","reading_minutes":11},{"id":"ba0be17f-2594-459a-a9d5-a18791f58998","slug":"episode-eighty-nine-yet-more-smarts-the-continued","subject":"Episode Eighty Nine: Yet More Smarts; The Continued Tyranny; A Different Kind Of Overload","title":"Yet More Smarts; The Continued Tyranny; A Different Kind Of Overload","publish_date":"2014-05-28T00:00:00+00:00","year":2014,"month":5,"season":null,"episode":89,"episode_label":"episode 89","canonical_url":"https://newsletter.danhon.com/archive/episode-eighty-nine-yet-more-smarts-the-continued/","is_premium":0,"word_count":2462,"context":" … One thing that didn't quite come across in that essay was exactly what was meant by <mark>native advertising</mark>, which pretty much every publisher has jumped on in … ","reading_minutes":12}]}