{"id":47,"slug":"nike","name":"Nike","type":"organization","created_at":"2026-08-08T04:34:34.799080+00:00","hidden":0,"aliases":[],"episodes":[{"id":"1dfa4c26-363e-4e56-afef-de38a6c01b8e","slug":"s21e17-it-was-supposed-to-be-different-reading","subject":"s21e17: It Was Supposed To Be Different; Reading Material","title":"It Was Supposed To Be Different; Reading Material","publish_date":"2026-08-06T00:23:38+00:00","year":2026,"month":8,"season":21,"episode":17,"episode_label":"s21e17","canonical_url":"https://newsletter.danhon.com/archive/s21e17-it-was-supposed-to-be-different-reading/","is_premium":0,"word_count":1689,"context":" … <mark>Nike</mark> was, well, <mark>Nike</mark>. The glucose monitors I used at the time were from legacy established medical device manufacturers -- it was novel to be able to export the … ","reading_minutes":8},{"id":"396882e7-1305-440d-8299-505fc3b49f11","slug":"s21e14-just-the-links","subject":"s21e14: Just the Links","title":"Just the Links","publish_date":"2026-07-29T02:25:57+00:00","year":2026,"month":7,"season":21,"episode":14,"episode_label":"s21e14","canonical_url":"https://newsletter.danhon.com/archive/s21e14-just-the-links/","is_premium":0,"word_count":1168,"context":" … He's worked on communications and digital strategies for organisations like Honda, <mark>Nike</mark>, Microsoft, Apple, the Government Digital Service and the Co-op. He's currently Marketing and … ","reading_minutes":6},{"id":"27d1b094-3cbd-4626-9fb2-83aaf118d33d","slug":"s21e13-the-irritating-aspect-of-spiciness","subject":"s21e13: The Irritating Aspect of Spiciness; Improving Pharmacies Somewhat","title":"The Irritating Aspect of Spiciness; Improving Pharmacies Somewhat","publish_date":"2026-07-27T23:58:52+00:00","year":2026,"month":7,"season":21,"episode":13,"episode_label":"s21e13","canonical_url":"https://newsletter.danhon.com/archive/s21e13-the-irritating-aspect-of-spiciness/","is_premium":0,"word_count":3035,"context":" … He's worked on communications and digital strategies for organisations like Honda, <mark>Nike</mark>, Microsoft, Apple, the Government Digital Service and the Co-op. He's currently Marketing and … ","reading_minutes":15},{"id":"a6d27c67-97af-4a57-8e29-1986687f16d2","slug":"s13e04-what-is-it-like-to-be-a-playstation","subject":"s13e04: What is it like to be a PlayStation, Netflix/Everyone Else Edition","title":"What is it like to be a PlayStation, Netflix/Everyone Else Edition","publish_date":"2022-10-10T17:29:21.210316+00:00","year":2022,"month":10,"season":13,"episode":4,"episode_label":"s13e04","canonical_url":"https://newsletter.danhon.com/archive/s13e04-what-is-it-like-to-be-a-playstation/","is_premium":0,"word_count":2107,"context":" … You'd think that Apple threw <mark>Nike</mark> under the bus when Apple went and watched while <mark>Nike</mark> tried with its Fuel Band wearable, then just launched  WATCH … ","reading_minutes":11},{"id":"de4f1e43-c268-4209-96ed-256a320a863e","slug":"s13e03-what-is-it-like-to-be-a-playstation","subject":"s13e03: What is it like to be a PlayStation: Software Defined Brands; Gerrymandering Autocorrect","title":"What is it like to be a PlayStation: Software Defined Brands; Gerrymandering Autocorrect","publish_date":"2022-10-07T17:41:56.498734+00:00","year":2022,"month":10,"season":13,"episode":3,"episode_label":"s13e03","canonical_url":"https://newsletter.danhon.com/archive/s13e03-what-is-it-like-to-be-a-playstation/","is_premium":0,"word_count":2432,"context":" … very new development with ports/adaptations to PC.\n\nAnd again, thinking out loud: <mark>Nike</mark> is possibly\nthe most consumer interactive brand\nthat Apple has ever partnered with, I … ","reading_minutes":12},{"id":"d7f849c8-0adc-4828-a188-fdccc93524e9","slug":"s12e06-dan-hon-is-away-still","subject":"s12e06: Dan Hon is Away, Still","title":"Dan Hon is Away, Still","publish_date":"2022-05-18T02:23:23.461973+00:00","year":2022,"month":5,"season":12,"episode":6,"episode_label":"s12e06","canonical_url":"https://newsletter.danhon.com/archive/s12e06-dan-hon-is-away-still/","is_premium":0,"word_count":5679,"context":" … It doesn't help that products like the <mark>Nike</mark> FuelBand win big at Cannes: it makes other agencies think that they need to do things too, and it … ","reading_minutes":28},{"id":"707d7233-a317-44e2-8d1a-e70fe45cc526","slug":"s09e05-eleven-things-and-im-still-terrified-about","subject":"s09e05: Eleven things, and I'm still terrified about that Twitter one","title":"Eleven things, and I'm still terrified about that Twitter one","publish_date":"2021-03-09T17:05:27.139000+00:00","year":2021,"month":3,"season":9,"episode":5,"episode_label":"s09e05","canonical_url":"https://newsletter.danhon.com/archive/s09e05-eleven-things-and-im-still-terrified-about/","is_premium":0,"word_count":1874,"context":" … who did Gatorade work with to bring the sweat patch to life? Long-time readers might remember All The Stuff I Wrote About <mark>Nike</mark> Digital and, say, how … ","reading_minutes":9},{"id":"97ded4ab-6683-4f90-ab3e-45a331675180","slug":"s08e15-the-location-based-pokemon-game-company","subject":"s08e15: The Location-based Pokemon Game Company","title":"The Location-based Pokemon Game Company","publish_date":"2020-06-30T21:27:49.407000+00:00","year":2020,"month":6,"season":8,"episode":15,"episode_label":"s08e15","canonical_url":"https://newsletter.danhon.com/archive/s08e15-the-location-based-pokemon-game-company/","is_premium":0,"word_count":3603,"context":" … to the ad agency world for a few years, working with clients like <mark>Nike</mark>, Facebook (yeeees), Sony and… Kraft. (You are not allowed to call Velveeta “cheese”).\nNiantic … ","reading_minutes":18},{"id":"9d4f908c-6cf9-4ade-821c-066aaa3ebd02","slug":"s08e10-take-your-time-reading-this-one","subject":"s08e10: Take your time reading this one","title":"Take your time reading this one","publish_date":"2020-05-17T20:44:15.684000+00:00","year":2020,"month":5,"season":8,"episode":10,"episode_label":"s08e10","canonical_url":"https://newsletter.danhon.com/archive/s08e10-take-your-time-reading-this-one/","is_premium":0,"word_count":3213,"context":" … I brought user-centered, product and service design and game mechanics to creative work as a Creative Director for clients like <mark>Nike</mark>, Coca-Cola, Sony and Facebook. (Yes … ","reading_minutes":16},{"id":"ca6a49d6-fd23-4121-a68e-6ef31cc0cbe2","slug":"s08e04-the-atcr-boundary","subject":"s08e04: The ATCR Boundary","title":"The ATCR Boundary","publish_date":"2020-01-29T20:12:13.065000+00:00","year":2020,"month":1,"season":8,"episode":4,"episode_label":"s08e04","canonical_url":"https://newsletter.danhon.com/archive/s08e04-the-atcr-boundary/","is_premium":1,"word_count":3294,"context":" … business find it really hard and invariably give up\n, of which see also: <mark>Nike</mark> and the Fuelband, the latter case somewhat complicated by their relationship with Apple. Related … ","reading_minutes":16},{"id":"2e03a047-ec3c-4ec0-be17-41418f538a53","slug":"s4e14-the-city-was-connected","subject":"s4e14: The City Was Connected","title":"The City Was Connected","publish_date":"2017-06-16T00:00:00+00:00","year":2017,"month":6,"season":4,"episode":14,"episode_label":"s04e14","canonical_url":"https://newsletter.danhon.com/archive/s4e14-the-city-was-connected/","is_premium":0,"word_count":722,"context":" … and hawk NikeFuel points to them, blinking their names in a disencouraging display. <mark>NIKE</mark> FUEL BONUS FOR JASON. They got hacked too.\n\n\n\n\"JASON ATE ALL THE PIES\" it … ","reading_minutes":4},{"id":"91321fd9-564f-452d-9aea-e5920cddb615","slug":"s4e07-news-and-religion","subject":"s4e07: News and Religion","title":"News and Religion","publish_date":"2017-03-17T00:00:00+00:00","year":2017,"month":3,"season":4,"episode":7,"episode_label":"s04e07","canonical_url":"https://newsletter.danhon.com/archive/s4e07-news-and-religion/","is_premium":0,"word_count":2473,"context":" … My second thought, of course, is that it will be amusing if <mark>Nike</mark> aren't careful and ally themselves *too* closely with any sort of resistance movement, and … ","reading_minutes":12},{"id":"00cbbf22-f378-42a4-9566-16d1f1e59259","slug":"s3e24-overnight-success","subject":"s3e24: OVERNIGHT SUCCESS","title":"OVERNIGHT SUCCESS","publish_date":"2016-07-13T00:00:00+00:00","year":2016,"month":7,"season":3,"episode":24,"episode_label":"s03e24","canonical_url":"https://newsletter.danhon.com/archive/s3e24-overnight-success/","is_premium":0,"word_count":3424,"context":" … From the payphone-powered running games for <mark>Nike</mark>[2] (what, did you think people were funding this stuff out of the goodness of their own hearts?) by Kevin … ","reading_minutes":17},{"id":"0a571cf4-ca0f-4669-a780-f3d1105bc42e","slug":"s2e27-previously","subject":"s2e27: Previously","title":"Previously","publish_date":"2015-12-15T00:00:00+00:00","year":2015,"month":12,"season":2,"episode":27,"episode_label":"s02e27","canonical_url":"https://newsletter.danhon.com/archive/s2e27-previously/","is_premium":0,"word_count":765,"context":" … same application icon on iOS at least) so I'm looking at you, <mark>Nike</mark>+ Running, and your usage of an app notification to tell me about how my … ","reading_minutes":4},{"id":"bdd3e17f-7e19-42a1-b2d1-e9a01cd8fee9","slug":"episode-one-hundred-and-ninety-nine-just-no-dont","subject":"Episode One Hundred and Ninety Nine: Just No; Don't Do That, Either; Seeing Like The Internet","title":"Just No; Don't Do That, Either; Seeing Like The Internet","publish_date":"2015-02-28T00:00:00+00:00","year":2015,"month":2,"season":null,"episode":199,"episode_label":"episode 199","canonical_url":"https://newsletter.danhon.com/archive/episode-one-hundred-and-ninety-nine-just-no-dont/","is_premium":0,"word_count":2110,"context":" … a well-placed but relevant Facebook ad just doesn't cut it if <mark>Nike</mark> is asking for a 2 minute brand anthem spot because they want to remind … ","reading_minutes":11},{"id":"fd9d44a6-29f0-41aa-8477-27f75d54e34d","slug":"episode-one-hundred-and-ninety-six-noticings","subject":"Episode One Hundred and Ninety Six: Noticings; Insecure; No Jobs But What We Make","title":"Noticings; Insecure; No Jobs But What We Make","publish_date":"2015-02-24T00:00:00+00:00","year":2015,"month":2,"season":null,"episode":196,"episode_label":"episode 196","canonical_url":"https://newsletter.danhon.com/archive/episode-one-hundred-and-ninety-six-noticings/","is_premium":0,"word_count":2087,"context":" … Look, if I wanted to, say, find out what <mark>Nike</mark>'s product line for next year was going to be, it wouldn't be so hard to spear … ","reading_minutes":10},{"id":"eadc0c79-8c58-4974-a57e-80ed9bba2d08","slug":"episode-one-hundred-and-eighty-four-our-crap","subject":"Episode One Hundred and Eighty Four: Our Crap Connected Future; Oh My God More Advertising; Echo","title":"Our Crap Connected Future; Oh My God More Advertising; Echo","publish_date":"2014-11-07T00:00:00+00:00","year":2014,"month":11,"season":null,"episode":184,"episode_label":"episode 184","canonical_url":"https://newsletter.danhon.com/archive/episode-one-hundred-and-eighty-four-our-crap/","is_premium":0,"word_count":2265,"context":" … <mark>Nike</mark> was also built by doing, but its doing was constrained to atoms - it had to make shoes and sell them out the back of cars, waffle-irons … ","reading_minutes":11},{"id":"30c48c70-6110-4c3b-8354-3986f6d44120","slug":"episode-one-hundred-and-eighty-three-the-thing","subject":"Episode One Hundred and Eighty Three: The Thing About Brand Advertising","title":"The Thing About Brand Advertising","publish_date":"2014-11-04T00:00:00+00:00","year":2014,"month":11,"season":null,"episode":183,"episode_label":"episode 183","canonical_url":"https://newsletter.danhon.com/archive/episode-one-hundred-and-eighty-three-the-thing/","is_premium":0,"word_count":1612,"context":" … What does \"digital brand advertising\" mean? Or, what does \"digital branding\" mean? On the one hand it's entirely appropriate to say that something like <mark>Nike</mark>'s FuelBand … ","reading_minutes":8},{"id":"bf6f6012-caf6-4cf6-9536-9997d07d264c","slug":"episode-one-hundred-and-eighty-two-the-starship","subject":"Episode One Hundred and Eighty Two: The Starship Enterprise; How Do You Solve A Problem Like Digital?","title":"The Starship Enterprise; How Do You Solve A Problem Like Digital?","publish_date":"2014-11-02T00:00:00+00:00","year":2014,"month":11,"season":null,"episode":182,"episode_label":"episode 182","canonical_url":"https://newsletter.danhon.com/archive/episode-one-hundred-and-eighty-two-the-starship/","is_premium":0,"word_count":5710,"context":" … It doesn't help that products like the <mark>Nike</mark> FuelBand win big at Cannes: it makes other agencies think that they need to do things too, and it … ","reading_minutes":29},{"id":"2550d037-1428-48ec-ad92-0538c9e78605","slug":"episode-one-hundred-and-seventy-four-depth-not","subject":"Episode One Hundred and Seventy Four: Depth, Not Breadth","title":"Depth, Not Breadth","publish_date":"2014-10-08T00:00:00+00:00","year":2014,"month":10,"season":null,"episode":174,"episode_label":"episode 174","canonical_url":"https://newsletter.danhon.com/archive/episode-one-hundred-and-seventy-four-depth-not/","is_premium":0,"word_count":1424,"context":" … It's why, for example, I was confused that a company like <mark>Nike</mark> might have something that on the face of it is so strategic to its future … ","reading_minutes":7},{"id":"b8eaec3c-6d58-4bb5-988c-b85e0d41a539","slug":"episode-one-hundred-and-forty-relentless-tech-and","subject":"Episode One Hundred and Forty: Relentless; Tech And Media, Not Or; 2014","title":"Relentless; Tech And Media, Not Or; 2014","publish_date":"2014-08-12T00:00:00+00:00","year":2014,"month":8,"season":null,"episode":140,"episode_label":"episode 140","canonical_url":"https://newsletter.danhon.com/archive/episode-one-hundred-and-forty-relentless-tech-and/","is_premium":0,"word_count":1641,"context":" … recognise it. I've said it before, and I'll say it again: <mark>Nike</mark> should be worried about the RunKeepers and Stravas overtaking them, because they're run … ","reading_minutes":8},{"id":"0f596a68-ac4e-451b-b1c7-d0def367bc65","slug":"episode-one-hundred-and-twenty-mundane-blue-ant","subject":"Episode One Hundred and Twenty: Mundane Blue Ant; Press Square To Hack","title":"Mundane Blue Ant; Press Square To Hack","publish_date":"2014-07-10T00:00:00+00:00","year":2014,"month":7,"season":null,"episode":120,"episode_label":"episode 120","canonical_url":"https://newsletter.danhon.com/archive/episode-one-hundred-and-twenty-mundane-blue-ant/","is_premium":0,"word_count":1896,"context":" … a bit of a guilt complex in the way that the agency and <mark>Nike</mark> had kind of strip-mined black culture, re-appropriated it to sell shoes and … ","reading_minutes":9},{"id":"436709fb-fab8-4b73-9171-12d459d62616","slug":"episode-one-hundred-and-two-structure-the-thing","subject":"Episode One Hundred and Two: Structure; The Thing About People","title":"Structure; The Thing About People","publish_date":"2014-06-14T00:00:00+00:00","year":2014,"month":6,"season":null,"episode":102,"episode_label":"episode 102","canonical_url":"https://newsletter.danhon.com/archive/episode-one-hundred-and-two-structure-the-thing/","is_premium":0,"word_count":1605,"context":" … Day-to-day, at Wieden, you might never really interact with people outside of your account group; certainly when I started and found myself immersed in the <mark>Nike</mark> … ","reading_minutes":8},{"id":"88c6fd19-864d-4a32-9b75-9c4974202c3b","slug":"episode-ninety-eight-engineering-serendipity","subject":"Episode Ninety Eight: Engineering Serendipity; Genuinely Useful People Personalities; Hubris","title":"Engineering Serendipity; Genuinely Useful People Personalities; Hubris","publish_date":"2014-06-10T00:00:00+00:00","year":2014,"month":6,"season":null,"episode":98,"episode_label":"episode 98","canonical_url":"https://newsletter.danhon.com/archive/episode-ninety-eight-engineering-serendipity/","is_premium":0,"word_count":3028,"context":" … getting comments and then there was the whole thing with the leak about <mark>Nike</mark> shutting down its Fuelband hardware engineering team that sucked me in a bit.\nBut … ","reading_minutes":15},{"id":"16da5399-a67c-4cfb-bcc0-0adbe8934620","slug":"re-send-wformatting-fix-episode-ninety-eight","subject":"(Re-send w/formatting fix) Episode Ninety Eight: Engineering Serendipity; Genuinely Useful People Personalities; Hubris","title":"(Re-send w/formatting fix) Episode Ninety Eight: Engineering Serendipity; Genuinely Useful People Personalities; Hubris","publish_date":"2014-06-10T00:00:00+00:00","year":2014,"month":6,"season":null,"episode":98,"episode_label":"episode 98","canonical_url":"https://newsletter.danhon.com/archive/re-send-wformatting-fix-episode-ninety-eight/","is_premium":0,"word_count":3063,"context":" … getting comments and then there was the whole thing with the leak about <mark>Nike</mark> shutting down its Fuelband hardware engineering team that sucked me in a bit.\n\nBut … ","reading_minutes":15},{"id":"aa5cc463-e8ba-40e0-b1a5-2a1a500fb064","slug":"episode-ninety-six-and-then-it-came-back-meek","subject":"Episode Ninety Six: And Then It Came Back; Meek, Meeker, Meekest","title":"And Then It Came Back; Meek, Meeker, Meekest","publish_date":"2014-06-06T00:00:00+00:00","year":2014,"month":6,"season":null,"episode":96,"episode_label":"episode 96","canonical_url":"https://newsletter.danhon.com/archive/episode-ninety-six-and-then-it-came-back-meek/","is_premium":0,"word_count":1353,"context":" … it's notable that Maeda's slide on the death of bad user interfaces includes someone like <mark>Nike</mark>, but <mark>Nike</mark> aren't mentioned *at all* in the context … ","reading_minutes":7},{"id":"391df6a3-1603-48b5-9a39-d68cd911fb2d","slug":"episode-eighty-eight-smarts-the-real-internet","subject":"Episode Eighty Eight: Smarts; The Real Internet","title":"Smarts; The Real Internet","publish_date":"2014-05-27T00:00:00+00:00","year":2014,"month":5,"season":null,"episode":88,"episode_label":"episode 88","canonical_url":"https://newsletter.danhon.com/archive/episode-eighty-eight-smarts-the-real-internet/","is_premium":0,"word_count":1698,"context":" … I find it telling that, having started wearing a <mark>Nike</mark> Fuelband again (an SE in volt, if you're asking), my <mark>Nike</mark>+ leaderboard, that used to be populated … ","reading_minutes":8},{"id":"708f7154-3505-4a6e-881d-efb6c20b889c","slug":"episode-eighty-three-this-is-my-next-and-how-it","subject":"Episode Eighty Three: This Is My Next; And How It Felt","title":"This Is My Next; And How It Felt","publish_date":"2014-05-20T00:00:00+00:00","year":2014,"month":5,"season":null,"episode":83,"episode_label":"episode 83","canonical_url":"https://newsletter.danhon.com/archive/episode-eighty-three-this-is-my-next-and-how-it/","is_premium":0,"word_count":1021,"context":" … Across every single account I've worked on - <mark>Nike</mark>, Coca-Cola, Sony, Kraft, Lurpak and Facebook - I've worked with fantastic, smart people and been a part of … ","reading_minutes":5},{"id":"3dd582f6-3e6d-4202-810c-cf0c368dbcac","slug":"episode-seventy-eight-the-pre-post-scarcity","subject":"Episode Seventy Eight: The Pre-Post-Scarcity Economy; Cities","title":"The Pre-Post-Scarcity Economy; Cities","publish_date":"2014-05-12T00:00:00+00:00","year":2014,"month":5,"season":null,"episode":78,"episode_label":"episode 78","canonical_url":"https://newsletter.danhon.com/archive/episode-seventy-eight-the-pre-post-scarcity/","is_premium":0,"word_count":2677,"context":" … every now and again, much in the same way that other companies like <mark>Nike</mark> or Intel do.\n\nNow, you'd think in the big wide world of the … ","reading_minutes":13},{"id":"90d59f78-7631-4b55-90d5-f0a6d3dfdb14","slug":"episode-sixty-five-apple-and-nike-critiquing","subject":"Episode Sixty Five: Apple and Nike; Critiquing Everyone Deserves Great Design; Odds","title":"Apple and Nike; Critiquing Everyone Deserves Great Design; Odds","publish_date":"2014-04-24T00:00:00+00:00","year":2014,"month":4,"season":null,"episode":65,"episode_label":"episode 65","canonical_url":"https://newsletter.danhon.com/archive/episode-sixty-five-apple-and-nike-critiquing/","is_premium":0,"word_count":5230,"context":" … 1.0 Apple and <mark>Nike</mark>\n\nWell, the Apple and <mark>Nike</mark> reckons won't stop coming, so I'll throw my hat into the ring as promised on Twitter … ","reading_minutes":26},{"id":"5985e3e0-a50e-451e-99b0-56bdb860d664","slug":"episode-sixty-three-disbanded-the-responsive-os","subject":"Episode Sixty Three: Disbanded; The Responsive OS","title":"Disbanded; The Responsive OS","publish_date":"2014-04-22T00:00:00+00:00","year":2014,"month":4,"season":null,"episode":63,"episode_label":"episode 63","canonical_url":"https://newsletter.danhon.com/archive/episode-sixty-three-disbanded-the-responsive-os/","is_premium":0,"word_count":4522,"context":" … While legacy <mark>Nike</mark>+ functionality is still built in to the iPhone 5, it relies upon sensors attached to <mark>Nike</mark> shoes. The <mark>Nike</mark>+ Running iOS running app, however, is … ","reading_minutes":23},{"id":"4dc807cf-05d0-4dac-a830-e99226f68d03","slug":"episode-sixty-two-wearables-unworn-look-at-what","subject":"Episode Sixty Two: Wearables Unworn; Look At What They Want","title":"Wearables Unworn; Look At What They Want","publish_date":"2014-04-18T00:00:00+00:00","year":2014,"month":4,"season":null,"episode":62,"episode_label":"episode 62","canonical_url":"https://newsletter.danhon.com/archive/episode-sixty-two-wearables-unworn-look-at-what/","is_premium":0,"word_count":1466,"context":" … For me, stereotypical language like the <mark>Nike</mark> Fuelband includes exhortations to Crush It and Win The Day, which (again, this may be idiosyncratic) imply a relentless striving for … ","reading_minutes":7},{"id":"85c96f1b-f5ee-4485-9dcb-e1c84a792f17","slug":"episode-fifty-eight-kill-hollywood-still","subject":"Episode Fifty Eight: Kill Hollywood, Still; Sandwiches; Apple and Samsung, Still; A Weak Signal","title":"Kill Hollywood, Still; Sandwiches; Apple and Samsung, Still; A Weak Signal","publish_date":"2014-04-14T00:00:00+00:00","year":2014,"month":4,"season":null,"episode":58,"episode_label":"episode 58","canonical_url":"https://newsletter.danhon.com/archive/episode-fifty-eight-kill-hollywood-still/","is_premium":0,"word_count":1351,"context":" … He's the former client I used to work with when he was at <mark>Nike</mark> before he moved over to become CMO of Samsung Mobile USA. Fueled by … ","reading_minutes":7},{"id":"949ba0b3-d307-4014-b309-9cdc8e01cc71","slug":"episode-fifty-seven-critical-infrastructural","subject":"Episode Fifty Seven: Critical Infrastructural Vulnerability; Cultural Adaptation; The Bitcoin Moment; Carousel","title":"Critical Infrastructural Vulnerability; Cultural Adaptation; The Bitcoin Moment; Carousel","publish_date":"2014-04-11T00:00:00+00:00","year":2014,"month":4,"season":null,"episode":57,"episode_label":"episode 57","canonical_url":"https://newsletter.danhon.com/archive/episode-fifty-seven-critical-infrastructural/","is_premium":0,"word_count":1701,"context":" … Sure, there are moats that you can build around you, but this is a <mark>Nike</mark>/Adidas situation: the products have a <10% utility distinction in use with the … ","reading_minutes":9},{"id":"b62d1528-0ea4-403f-b41f-7a8a0e9db6ba","slug":"episode-fifty-six-a16z-strikes-again-xbawks","subject":"Episode Fifty Six: a16z Strikes Again; Xbawks; Inside Baseball; The Continuity Field","title":"a16z Strikes Again; Xbawks; Inside Baseball; The Continuity Field","publish_date":"2014-04-10T00:00:00+00:00","year":2014,"month":4,"season":null,"episode":56,"episode_label":"episode 56","canonical_url":"https://newsletter.danhon.com/archive/episode-fifty-six-a16z-strikes-again-xbawks/","is_premium":0,"word_count":1151,"context":" … In 2012, like I said, I had to cobble together my response to a type-2 diabetes diagnosis with a <mark>Nike</mark> Fuelband[3], a couch-to-5K app … ","reading_minutes":6},{"id":"b3c167d7-eda3-4d6b-960e-229c7dff91a5","slug":"episode-fifty-cities-snow-crashing-5-more","subject":"Episode Fifty: Cities; Snow Crashing 5; More Television","title":"Cities; Snow Crashing 5; More Television","publish_date":"2014-04-02T00:00:00+00:00","year":2014,"month":4,"season":null,"episode":50,"episode_label":"episode 50","canonical_url":"https://newsletter.danhon.com/archive/episode-fifty-cities-snow-crashing-5-more/","is_premium":0,"word_count":2306,"context":" … work on at W+K's London office was the second iteration of <mark>Nike</mark> Grid, something that turned the ubiquitous red phonebox into a piece of infrastructure for … ","reading_minutes":12},{"id":"a17ba9c9-a0fb-4d08-9a20-0b58ffd84f05","slug":"episode-forty-three-wearable-reckons-mirror","subject":"Episode Forty Three: Wearable Reckons; Mirror Neurons; More Google","title":"Wearable Reckons; Mirror Neurons; More Google","publish_date":"2014-03-24T00:00:00+00:00","year":2014,"month":3,"season":null,"episode":43,"episode_label":"episode 43","canonical_url":"https://newsletter.danhon.com/archive/episode-forty-three-wearable-reckons-mirror/","is_premium":0,"word_count":1363,"context":" … which is why I find examples like the red/green LED interface of <mark>Nike</mark>'s Fuelband and the vibration interface of the various Jawbones useful, novel and as … ","reading_minutes":7},{"id":"afc0ff06-20f6-4209-bc5a-4a1f32388eae","slug":"episode-thirty-four-on-advertising-on-schmidt","subject":"Episode Thirty Four: On Advertising; On Schmidt; Shorts","title":"On Advertising; On Schmidt; Shorts","publish_date":"2014-03-11T00:00:00+00:00","year":2014,"month":3,"season":null,"episode":34,"episode_label":"episode 34","canonical_url":"https://newsletter.danhon.com/archive/episode-thirty-four-on-advertising-on-schmidt/","is_premium":0,"word_count":1830,"context":" … And there were even some pieces that were damn well beautiful, not least of which their campaign If You Let Me Play[2], for <mark>Nike</mark>'s support of … ","reading_minutes":9},{"id":"d2d16e47-6766-42f8-87a4-878682d80975","slug":"episode-thirty-one-everythings-made-of-blocks-how","subject":"Episode Thirty One: Everything's Made Of Blocks; How The World Works; Advances In Quantification","title":"Everything's Made Of Blocks; How The World Works; Advances In Quantification","publish_date":"2014-03-07T00:00:00+00:00","year":2014,"month":3,"season":null,"episode":31,"episode_label":"episode 31","canonical_url":"https://newsletter.danhon.com/archive/episode-thirty-one-everythings-made-of-blocks-how/","is_premium":0,"word_count":1893,"context":" … for that.\n\nTwo: it makes me yearn for a *passive* personal trainer model. <mark>Nike</mark>'s new FuelBand software has this thing you can turn on which reminds you … ","reading_minutes":9},{"id":"c68399a2-35cc-430b-8505-bdc1157b16fc","slug":"episode-seventeen-the-job-to-be-done-the-ethics","subject":"Episode Seventeen: The Job To Be Done, The Ethics, The Good and The Practice","title":"The Job To Be Done, The Ethics, The Good and The Practice","publish_date":"2014-02-14T00:00:00+00:00","year":2014,"month":2,"season":null,"episode":17,"episode_label":"episode 17","canonical_url":"https://newsletter.danhon.com/archive/episode-seventeen-the-job-to-be-done-the-ethics/","is_premium":0,"word_count":1535,"context":" … One of the things that I do really like about <mark>Nike</mark>'s Fuelband is that they have achieved a certain simplicity with the red-to-green mechanic of … ","reading_minutes":8},{"id":"13f0330d-821b-45ff-ade1-a17b7741b94b","slug":"episode-fifteen-i-miss-dopplr-infinifriends","subject":"Episode Fifteen: I Miss Dopplr, InfiniFriends","title":"I Miss Dopplr, InfiniFriends","publish_date":"2014-02-12T00:00:00+00:00","year":2014,"month":2,"season":null,"episode":15,"episode_label":"episode 15","canonical_url":"https://newsletter.danhon.com/archive/episode-fifteen-i-miss-dopplr-infinifriends/","is_premium":0,"word_count":933,"context":" … I Miss Dopplr\n\nYesterday's episode included some scribblings about the Quantified Self, Felton's Reporter and <mark>Nike</mark>'s Year In <mark>Nike</mark> Fuel. I was reading Fathom's … ","reading_minutes":5},{"id":"4f65d545-9f3f-42b0-89c6-d8ccb0545be9","slug":"episode-fourteen-the-inevitable-apple-tv-episode","subject":"Episode Fourteen: The Inevitable Apple TV Episode and Algorithmically Induced Sadness","title":"The Inevitable Apple TV Episode and Algorithmically Induced Sadness","publish_date":"2014-02-11T00:00:00+00:00","year":2014,"month":2,"season":null,"episode":14,"episode_label":"episode 14","canonical_url":"https://newsletter.danhon.com/archive/episode-fourteen-the-inevitable-apple-tv-episode/","is_premium":0,"word_count":1264,"context":" … Also, <mark>Nike</mark> released its 2013 Year In <mark>Nike</mark> Fuel visualization website[2], both of which ultimately provoke my sense of frustration at all of this Quantified Self stuff … ","reading_minutes":6},{"id":"d034284c-75ef-4bee-8e02-e456908cb358","slug":"episode-five-dreaming-invisible-dreams","subject":"Episode Five: Dreaming Invisible Dreams","title":"Dreaming Invisible Dreams","publish_date":"2014-01-29T00:00:00+00:00","year":2014,"month":1,"season":null,"episode":5,"episode_label":"episode 5","canonical_url":"https://newsletter.danhon.com/archive/episode-five-dreaming-invisible-dreams/","is_premium":0,"word_count":2087,"context":" … Perhaps you should try watching the NFL for what <mark>Nike</mark>'s done with uniforms?[3] Or materials technology like what <mark>Nike</mark> have done with their FlyKnit shoes? [3 … ","reading_minutes":10},{"id":"1102478c-efc7-4336-a845-7313d390c921","slug":"episode-three-happy-birthday-and-connections","subject":"Episode Three: Happy Birthday and Connections","title":"Happy Birthday and Connections","publish_date":"2014-01-27T00:00:00+00:00","year":2014,"month":1,"season":null,"episode":3,"episode_label":"episode 3","canonical_url":"https://newsletter.danhon.com/archive/episode-three-happy-birthday-and-connections/","is_premium":0,"word_count":1434,"context":" … In fact, for all its other faults in terms of a software ecosystem, perhaps the best thing about the <mark>Nike</mark> Fuelband is the on-device display and simple … ","reading_minutes":7}]}