{"id":1258,"slug":"the-product-is-the-service-is-the-marketing","name":"The Product is the Service is the Marketing","type":"concept","created_at":"2026-08-08T04:40:58.946248+00:00","hidden":0,"aliases":[],"episodes":[{"id":"272da262-1faf-479f-81c0-291f45ead274","slug":"s2e12-on-advertising-again","subject":"s2e12: On Advertising. Again.","title":"On Advertising. Again.","publish_date":"2015-07-31T00:00:00+00:00","year":2015,"month":7,"season":2,"episode":12,"episode_label":"s02e12","canonical_url":"https://newsletter.danhon.com/archive/s2e12-on-advertising-again/","is_premium":0,"word_count":2888,"context":" … achieved by the Government Digital Service was this concept of <mark>The Product is the Service is the Marketing</mark>[4].\n\n\n\nThe broad thinking behind this is made up of … ","reading_minutes":14}]}