{"id":3576,"slug":"the-two-income-trap","name":"The Two Income Trap","type":"media","created_at":"2026-08-08T23:12:38.465850+00:00","hidden":0,"aliases":[],"episodes":[{"id":"afc0ff06-20f6-4209-bc5a-4a1f32388eae","slug":"episode-thirty-four-on-advertising-on-schmidt","subject":"Episode Thirty Four: On Advertising; On Schmidt; Shorts","title":"On Advertising; On Schmidt; Shorts","publish_date":"2014-03-11T00:00:00+00:00","year":2014,"month":3,"season":null,"episode":34,"episode_label":"episode 34","canonical_url":"https://newsletter.danhon.com/archive/episode-thirty-four-on-advertising-on-schmidt/","is_premium":0,"word_count":1830,"context":" … just read from a pop-sci book) that riffs off the book <mark>The Two Income Trap</mark> (which book puts forward the equally interesting theory that double income earning … ","reading_minutes":9}]}