{"id":4737,"slug":"tide-2","name":"Tide","type":"concept","created_at":"2026-08-08T23:21:57.098715+00:00","hidden":0,"aliases":[],"episodes":[{"id":"5e32b201-aa66-46f4-86bb-ec910e9ed7bd","slug":"s11hiatus0505-umbra","subject":"s11hiatus05/05: umbra","title":"s11hiatus05/05: umbra","publish_date":"2022-04-01T15:30:00+00:00","year":2022,"month":4,"season":11,"episode":5,"episode_label":"s11hiatus05","canonical_url":"https://newsletter.danhon.com/archive/s11hiatus0505-umbra/","is_premium":0,"word_count":1284,"context":" … Those <mark>Tide</mark>-branded Dash buttons, to make it easier for you to order laundry detergent? umbra. Algorithmic surge pricing, along with opaque driver/rider feedback mechanisms? An umbra … ","reading_minutes":6},{"id":"31a1ebd6-48e4-48e4-a8fe-0107ad25276f","slug":"s4e01-umbra","subject":"s4e01: umbra","title":"umbra","publish_date":"2016-11-29T00:00:00+00:00","year":2016,"month":11,"season":4,"episode":1,"episode_label":"s04e01","canonical_url":"https://newsletter.danhon.com/archive/s4e01-umbra/","is_premium":0,"word_count":1315,"context":" … Those <mark>Tide</mark>-branded Dash buttons, to make it easier for you to order laundry detergent? umbra. Algorithmic surge pricing, along with opaque driver/rider feedback mechanisms? An umbra … ","reading_minutes":7},{"id":"bb18dd43-aeae-4e3e-9977-84304c6edfa0","slug":"episode-one-hundred-and-seven-allies-how-does","subject":"Episode One Hundred and Seven: Allies; How Does This Even; Maximum Happy Imagination","title":"Allies; How Does This Even; Maximum Happy Imagination","publish_date":"2014-06-21T00:00:00+00:00","year":2014,"month":6,"season":null,"episode":107,"episode_label":"episode 107","canonical_url":"https://newsletter.danhon.com/archive/episode-one-hundred-and-seven-allies-how-does/","is_premium":0,"word_count":1586,"context":" … The second is that, it's easy to see imagine this in an ad agency creative pitch for a client like, say, <mark>Tide</mark>. The award submission video writes … ","reading_minutes":8}]}