{"id":3573,"slug":"we-are-not-alone","name":"We Are Not Alone","type":"media","created_at":"2026-08-08T23:12:38.458925+00:00","hidden":0,"aliases":[],"episodes":[{"id":"afc0ff06-20f6-4209-bc5a-4a1f32388eae","slug":"episode-thirty-four-on-advertising-on-schmidt","subject":"Episode Thirty Four: On Advertising; On Schmidt; Shorts","title":"On Advertising; On Schmidt; Shorts","publish_date":"2014-03-11T00:00:00+00:00","year":2014,"month":3,"season":null,"episode":34,"episode_label":"episode 34","canonical_url":"https://newsletter.danhon.com/archive/episode-thirty-four-on-advertising-on-schmidt/","is_premium":0,"word_count":1830,"context":" … spot internally called \"Sci-Fi\"[3] for obvious reasons and externally called <mark>We Are Not Alone</mark>.\n\nAnd for me, it's about this, and it's as much … ","reading_minutes":9}]}