{"id":1066,"slug":"yakob-faris","name":"Yakob, Faris","type":"person","created_at":"2026-08-08T04:39:52.436421+00:00","hidden":0,"aliases":[],"episodes":[{"id":"deb2d677-f4c6-403b-8387-e11725ec77a1","slug":"s5e05-nobody-expects-the-hiatus-newsletter","subject":"s5e05: Nobody expects the hiatus newsletter","title":"Nobody expects the hiatus newsletter","publish_date":"2018-01-13T00:00:00+00:00","year":2018,"month":1,"season":5,"episode":5,"episode_label":"s05e05","canonical_url":"https://newsletter.danhon.com/archive/s5e05-nobody-expects-the-hiatus-newsletter/","is_premium":0,"word_count":3091,"context":" … Now, when I thought about this in public, <mark>Faris Yakob</mark> and Matt Webb brought up[1] the fact that total “time spent doing stuff that marketers care about … ","reading_minutes":15},{"id":"30c48c70-6110-4c3b-8354-3986f6d44120","slug":"episode-one-hundred-and-eighty-three-the-thing","subject":"Episode One Hundred and Eighty Three: The Thing About Brand Advertising","title":"The Thing About Brand Advertising","publish_date":"2014-11-04T00:00:00+00:00","year":2014,"month":11,"season":null,"episode":183,"episode_label":"episode 183","canonical_url":"https://newsletter.danhon.com/archive/episode-one-hundred-and-eighty-three-the-thing/","is_premium":0,"word_count":1612,"context":" … something else? You're left with things like Chrome Experiments, the Arcade Fire Thing, Streetview Stuff and, well, mostly films[1] as pointed out by <mark>Faris Yakob</mark>.\n\n\n\n[1 … ","reading_minutes":8}]}