Nike
organization · 44 episodes · JSON
- It Was Supposed To Be Different; Reading Material … Nike was, well, Nike. The glucose monitors I used at the time were from legacy established medical device manufacturers -- it was novel to be able to export the …
- Just the Links … He's worked on communications and digital strategies for organisations like Honda, Nike, Microsoft, Apple, the Government Digital Service and the Co-op. He's currently Marketing and …
- The Irritating Aspect of Spiciness; Improving Pharmacies Somewhat … He's worked on communications and digital strategies for organisations like Honda, Nike, Microsoft, Apple, the Government Digital Service and the Co-op. He's currently Marketing and …
- What is it like to be a PlayStation, Netflix/Everyone Else Edition … You'd think that Apple threw Nike under the bus when Apple went and watched while Nike tried with its Fuel Band wearable, then just launched WATCH …
- What is it like to be a PlayStation: Software Defined Brands; Gerrymandering Autocorrect … very new development with ports/adaptations to PC. And again, thinking out loud: Nike is possibly the most consumer interactive brand that Apple has ever partnered with, I …
- Dan Hon is Away, Still … It doesn't help that products like the Nike FuelBand win big at Cannes: it makes other agencies think that they need to do things too, and it …
- Eleven things, and I'm still terrified about that Twitter one … who did Gatorade work with to bring the sweat patch to life? Long-time readers might remember All The Stuff I Wrote About Nike Digital and, say, how …
- The Location-based Pokemon Game Company … to the ad agency world for a few years, working with clients like Nike, Facebook (yeeees), Sony and… Kraft. (You are not allowed to call Velveeta “cheese”). Niantic …
- Take your time reading this one … I brought user-centered, product and service design and game mechanics to creative work as a Creative Director for clients like Nike, Coca-Cola, Sony and Facebook. (Yes …
- The ATCR Boundary … business find it really hard and invariably give up , of which see also: Nike and the Fuelband, the latter case somewhat complicated by their relationship with Apple. Related …
- The City Was Connected … and hawk NikeFuel points to them, blinking their names in a disencouraging display. NIKE FUEL BONUS FOR JASON. They got hacked too. "JASON ATE ALL THE PIES" it …
- News and Religion … My second thought, of course, is that it will be amusing if Nike aren't careful and ally themselves *too* closely with any sort of resistance movement, and …
- OVERNIGHT SUCCESS … From the payphone-powered running games for Nike[2] (what, did you think people were funding this stuff out of the goodness of their own hearts?) by Kevin …
- Previously … same application icon on iOS at least) so I'm looking at you, Nike+ Running, and your usage of an app notification to tell me about how my …
- Just No; Don't Do That, Either; Seeing Like The Internet … a well-placed but relevant Facebook ad just doesn't cut it if Nike is asking for a 2 minute brand anthem spot because they want to remind …
- Noticings; Insecure; No Jobs But What We Make … Look, if I wanted to, say, find out what Nike's product line for next year was going to be, it wouldn't be so hard to spear …
- Our Crap Connected Future; Oh My God More Advertising; Echo … Nike was also built by doing, but its doing was constrained to atoms - it had to make shoes and sell them out the back of cars, waffle-irons …
- The Thing About Brand Advertising … What does "digital brand advertising" mean? Or, what does "digital branding" mean? On the one hand it's entirely appropriate to say that something like Nike's FuelBand …
- The Starship Enterprise; How Do You Solve A Problem Like Digital? … It doesn't help that products like the Nike FuelBand win big at Cannes: it makes other agencies think that they need to do things too, and it …
- Depth, Not Breadth … It's why, for example, I was confused that a company like Nike might have something that on the face of it is so strategic to its future …
- Relentless; Tech And Media, Not Or; 2014 … recognise it. I've said it before, and I'll say it again: Nike should be worried about the RunKeepers and Stravas overtaking them, because they're run …
- Mundane Blue Ant; Press Square To Hack … a bit of a guilt complex in the way that the agency and Nike had kind of strip-mined black culture, re-appropriated it to sell shoes and …
- Structure; The Thing About People … Day-to-day, at Wieden, you might never really interact with people outside of your account group; certainly when I started and found myself immersed in the Nike …
- Engineering Serendipity; Genuinely Useful People Personalities; Hubris … getting comments and then there was the whole thing with the leak about Nike shutting down its Fuelband hardware engineering team that sucked me in a bit. But …
- (Re-send w/formatting fix) Episode Ninety Eight: Engineering Serendipity; Genuinely Useful People Personalities; Hubris … getting comments and then there was the whole thing with the leak about Nike shutting down its Fuelband hardware engineering team that sucked me in a bit. But …
- And Then It Came Back; Meek, Meeker, Meekest … it's notable that Maeda's slide on the death of bad user interfaces includes someone like Nike, but Nike aren't mentioned *at all* in the context …
- Smarts; The Real Internet … I find it telling that, having started wearing a Nike Fuelband again (an SE in volt, if you're asking), my Nike+ leaderboard, that used to be populated …
- This Is My Next; And How It Felt … Across every single account I've worked on - Nike, Coca-Cola, Sony, Kraft, Lurpak and Facebook - I've worked with fantastic, smart people and been a part of …
- The Pre-Post-Scarcity Economy; Cities … every now and again, much in the same way that other companies like Nike or Intel do. Now, you'd think in the big wide world of the …
- Apple and Nike; Critiquing Everyone Deserves Great Design; Odds … 1.0 Apple and Nike Well, the Apple and Nike reckons won't stop coming, so I'll throw my hat into the ring as promised on Twitter …
- Disbanded; The Responsive OS … While legacy Nike+ functionality is still built in to the iPhone 5, it relies upon sensors attached to Nike shoes. The Nike+ Running iOS running app, however, is …
- Wearables Unworn; Look At What They Want … For me, stereotypical language like the Nike Fuelband includes exhortations to Crush It and Win The Day, which (again, this may be idiosyncratic) imply a relentless striving for …
- Kill Hollywood, Still; Sandwiches; Apple and Samsung, Still; A Weak Signal … He's the former client I used to work with when he was at Nike before he moved over to become CMO of Samsung Mobile USA. Fueled by …
- Critical Infrastructural Vulnerability; Cultural Adaptation; The Bitcoin Moment; Carousel … Sure, there are moats that you can build around you, but this is a Nike/Adidas situation: the products have a <10% utility distinction in use with the …
- a16z Strikes Again; Xbawks; Inside Baseball; The Continuity Field … In 2012, like I said, I had to cobble together my response to a type-2 diabetes diagnosis with a Nike Fuelband[3], a couch-to-5K app …
- Cities; Snow Crashing 5; More Television … work on at W+K's London office was the second iteration of Nike Grid, something that turned the ubiquitous red phonebox into a piece of infrastructure for …
- Wearable Reckons; Mirror Neurons; More Google … which is why I find examples like the red/green LED interface of Nike's Fuelband and the vibration interface of the various Jawbones useful, novel and as …
- On Advertising; On Schmidt; Shorts … And there were even some pieces that were damn well beautiful, not least of which their campaign If You Let Me Play[2], for Nike's support of …
- Everything's Made Of Blocks; How The World Works; Advances In Quantification … for that. Two: it makes me yearn for a *passive* personal trainer model. Nike's new FuelBand software has this thing you can turn on which reminds you …
- The Job To Be Done, The Ethics, The Good and The Practice … One of the things that I do really like about Nike's Fuelband is that they have achieved a certain simplicity with the red-to-green mechanic of …
- I Miss Dopplr, InfiniFriends … I Miss Dopplr Yesterday's episode included some scribblings about the Quantified Self, Felton's Reporter and Nike's Year In Nike Fuel. I was reading Fathom's …
- The Inevitable Apple TV Episode and Algorithmically Induced Sadness … Also, Nike released its 2013 Year In Nike Fuel visualization website[2], both of which ultimately provoke my sense of frustration at all of this Quantified Self stuff …
- Dreaming Invisible Dreams … Perhaps you should try watching the NFL for what Nike's done with uniforms?[3] Or materials technology like what Nike have done with their FlyKnit shoes? [3 …
- Happy Birthday and Connections … In fact, for all its other faults in terms of a software ecosystem, perhaps the best thing about the Nike Fuelband is the on-device display and simple …